
You know protein matters. But knowing and doing are not the same thing

By now, you’ve probably heard that women over 40 need more protein.
★ For strength.
★ For energy.
★ For appetite.
★ For muscle.
★ For healthy ageing.
But “eat more protein” is not exactly a plan, is it?
Especially when you’re busy, bored of the same meals, feeding other people, and not remotely interested in tracking every gram like a joyless accountant.
That’s why we created the High-Protein Playbook.
Here's what you get with the High Protein Playbook

The High-Protein Playbook
★ 52 high-protein recipes for women 40+, including breakfasts, lunches, dinners and snacks.
★ Simple, realistic meals designed to help you build your day around protein, plants, fibre and satisfaction.
★ Two weeks of done-for-you meal plans and shopping lists, so you can start without planning from scratch
★ No weird diet food.
★ No macro maths.
★ No boiled chicken and sadness.

Your Digital Protein Gap Coach
Your practical companion tool to help you actually use the Playbook.
Ask it to:
★ Build your high-protein week
★ Find you a recipe
★ Adapt meals around your preferences
★ Create shopping lists
★ Help you close your Protein Gap
The Protein Gap is the space between knowing you need more protein and actually getting enough consistently in real life. Your Digital Protein Gap Coach helps you close it.

This is for you if…
★ You’re a woman over 40 and know protein matters
★ You want easy high-protein meal ideas without tracking macros
★ You’re in perimenopause, menopause or post-menopause
★ You want meals that support energy, strength, appetite and healthy ageing
★ You need practical help choosing what to eat
★ You want recipes that fit real life, not “I meal prep for four hours every Sunday” fantasy life
This is the bit that makes the Playbook different
Click on the video above to watch your Digital Protein Gap coach in action
Most recipe books give you ideas. Then they leave you to do the annoying bit yourself.
★ What should I eat this week?
★ What can I make with what’s in the fridge?
★ What if I don’t eat fish?
★ What do I buy?
★ What do I swap if I hate cottage cheese?
Your Digital Protein Gap Coach helps with all of that.
It’s like having a practical protein sidekick in your pocket. Less bossy diet app. More helpful kitchen mate.

"The Playbook is full of healthy recipes that have inspired and motivated me to cook and eat healthily. I can never decide what to cook for my family so find that we eat the same meals on rotation!! This tool has made meal planning so easy and given me lots of new ideas for a varied menu!!"
Amanda Gill-Frain
"The recipes are full of flavour and include ingredients I wouldn't have thought to put together, it was easy to forget this was a healthy option and has made meal times enjoyable again!"
Alice Lumley

We’re Juli Madacey and James Ellis, founders of Fabulous Beyond 40, Menopause Coaching Company of the Year in 2024 and 2025.
We help women over 40 turn health advice into something they can actually do, with practical coaching across how they think, eat, move, rest and recover.
Between us, we bring training in nutrition therapy, herbalism, health coaching and menopause coaching — but more importantly, we spend every week helping women over 40 turn health advice into something they can actually do.
We created the High Protein Playbook and Digital Protein Gap Coach around one simple idea: Eating more protein should feel doable. Not perfect. Not obsessive. Doable.
Still wondering if this is for you?
You’ll need a free ChatGPT account to use the Digital Protein Gap Coach, but you don’t need a paid account. Free accounts may have usage limits, but for most people trying it out, that should be enough.
That's fine - you can still use the High Protein Playbook "old-school" style. It even includes suggested meal plans and shopping lists for two full weeks of breakfasts, lunches, dinners and snacks.
No. Not unless you ask. The focus is practical protein habits, simple meals and realistic planning.
There are a number of vegetarian recipes and you can use the Digital Coach to find plant-based alternatives, but right now the bulk of the main recipes are for omnivores. We're busy working on expanding the recipe base for you to include more plant-based options. As the recipe base grows, you will not be charged each time we upgrade - getting access today keeps you locked in for future changes.
No. It’s a recipe collection and companion tool to help you include more protein in a way that fits real life.
Yes. The Digital Coach can help you find or adapt recipes to make them more family-friendly.
No. This is general nutrition and meal-planning support. If you have a medical condition, allergies, kidney disease, diabetes, an eating disorder, pregnancy-related needs or complex dietary requirements, please seek personalised advice from a qualified professional.
Email us at James Ellis
If you know you need more protein but keep getting stuck on what to eat, this gives you the recipes and the support tool to make it happen.
No tracking every bite.
No living on chicken breast.
No starting from scratch every week.
Just practical high-protein meals for women 40+ and a GPT to help you use them.
Get the High Protein Playbook for access to:
52 high-protein recipes for women 40+
Breakfast, lunch, dinner and snack ideas
Access to the Digital Protein Gap Coach
Help with meal planning
Help with recipe swaps
Help creating shopping lists
Practical support to close your Protein Gap
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